USAND Becomes Brightcove Partner for Roku Search

“Universal Search and Discovery LLC (USAND) is a Brightcove and Roku partner providing search feed onboarding services for Brightcove’s OTT streaming video apps for Roku, FireTV, AppleTV, Google AndroidTV, Samsung etc. Being onboarded to search doubles an app’s inew installs on Roku in 30 days. Don’t take our word for it, let us set up a trial on Roku to demonstrate the ROI and the cost effectiveness. OTT Universal Search is the #1 most cost-effective marketing tool a streaming video app can deploy to grow its audience.

With many thousands of apps on the market today, the #1 problem facing OTT streaming apps is awareness, the streaming apps #1 need in the market today is to be discovered. Search provides the lowest cost, most effective marketing tool to grow your audience. When streams use search for titles, actors, genres or key words, your app logo is displayed in the search results and they are directed to a deep link where they can install the app and playback the video content. Being part of Roku Search doubles app installs and delivers streaming minutes increases of 50-100% or more. USAND’s data engine is pre-integrated with the BrightCove Cloud, getting started only requires you to provide access to your BrightCove content library in the Brightcove Cloud

USAND was founded in 2017 when Roku hired the team to onboard almost 100 of the first apps ever ingested to Roku universal search. From there, we built a comprehensive app data engine that delivers specialty search feeds for every major streaming or OTT Platform including Roku, Amazon FireTV, and Alexa, Google AndroidTV, Android, Google Voice, Apple IOS, Apple TV and Siri, Samsung, LG, Vizio, XBox, Playstation, Comcast X1 and more. Our case studies show the results from search are outstanding.

USAND offers no-obligation Roku universal search pilots to demonstrate the benefits of universal search in a 30 day day POC. Contact the USAND partner team or your Brightcove representative for more information.”